Marketing Communication Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing Communication - Essay Example esses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association, n.d.). Proper communication is very important for the success of any marketing strategy. Again proper strategy has to be adopted to communicate all those necessary information regarding the product, price, promotion and place. So it is clear that marketing and communication both are interconnected and success of one is dependent on the other. Marketing communication mix is comprised of different marketing communication elements like advertising, public relation, sales promotion, direct marketing etc. These are needed to be followed to achieve various marketing objectives. In 2012 summer Olympic Games will take place in London from 27 July to 12 August. Then there will be 2012 Paralympic games which would start from 29 August to 9 September. This is the third time that London would be hosting the Olympic Games. 2012 Olympic Games would be taking place in some of the new venues along with historic and existing facilities (London Olympics 2012, n.d.). London Organising Committee would be in charge of running the games. The logo of London Olympic has created lot of controversy in the recent past. Communication would be one of the most important factors for the success of such a mega event. Since it is a sports mega event quite obviously young generation of the world would be the major target of the communication strategies. But it has been found quite difficult to communicate anything to today’s youth. In this essay two major issues regarding this mega event are discussed. One is challenges that are likely to face by the organising committee while communicating to today’s youth and another one appropriate strategies and promotional tools for the communication of this event. Youth represents the main section of world population in the world today. They are the future of this globe. It is

The Relationship Between the Retail Price of Gasoline and the World Essay

The Relationship Between the Retail Price of Gasoline and the World Demand for Crude Oil - Essay Example It can found in much abundance in one place which cease to exist at some other country. This instability in the geographic distribution of crude oil makes it quite an important resource to be present in any country. The countries with its abundant deposits are on the top of the food chain economically and the countries with lesser deposits of it are quite weak economically. Hence proving the significance of crude oil for economies. Now crude oil is not only used for production of Gasoline but many other petroleum products are extracted from it. From this we can extract that crude oil has more demand as a commodity and is not only required for the production of gasoline. Gasoline is a refined form of crude oil. Crude oil is extracted or purchased in raw form and goes through various refining processes to produce gasoline. Gasoline has become as the basic commodity which has been in use for decades now as the primary fuel for powering transportation. The transportation requirements hav e been increasing each year as the population of the world increases by a significant percentage each year. Hence increasing the amount of fuel being consumed each year and the demand for gasoline. Now gasoline and crude oil have developed a relationship in which the demand for both are increasing but Gasoline is dependent on crude oil for its production hence making it the dependent product. The global demand for both gasoline and crude oil is on the rise and with no new large deposits being excavated the supply is not increasing much and the demand is growing making the prices for both oil and gasoline head upward. The gasoline we purchase majorly includes the cost of Crude oil , the refining , marketing and distribution and the taxes. So from this we can infer that there is a inversely relationship between the supply of crude oil and the price of gasoline. Also in the years we have seen where the oil prices have dropped but gasoline prices have risen which is due to the fact that there are disruptions in the supply of oil due to unrest in the middle east. (Fuel, 2011) We also can observe this for a fact that the prices of gasoline rise accordingly with the rise of crude oil price but they don’t fall at the same rate when price of crude oil falls. The matter behind this fact is that when prices are high , the retailer have to increase it so that they cover up for their profit margins but what makes the retailers bring price down when the price for crude oil falls is competition. In competition the retailers bring down a few cents to draw in more customers and so on the process continues until they reach a point where they reach their original profit margins or the price of crude oil again increases. Also the demand imbalance of gasoline across various seasons also has an effect on retail pricing of gasoline. (US Energy Information Administration, 2003) 2. Explain what Marathon could do to keep the price at the pump the same without losing profits if g lobal crude production decreased by 10%. In such a situation strategic alliances should be formed on the basis of which Marathon can make bulk purchases and at cheaper rates. If such step is not taken then Marathon will not be able to maintain a stable profit margin. By doing this Marathon will be able to purchase inventory to stock up at cheaper costs and also at the same time have enough fuel supply which would be enough to carry out operations even if there is a supply disruption of crude oil. Marathon can employee the use of